Meet the Lake District Makeup Artist Team



jaye adams lake district makeup artist applying a brides wedding makeup in cumbria

"There is no right or wrong in makeup. There's always a way to make something work"

makeup artist jaye adams photographed at work by helen whittaker

I have always had a passion for makeup from the dramatic to the subtle. I have always been fascinated how the simple stroke of a brush can enhance or completely change the appearance of someone’s face. Every feature on the face is important as is an understanding of how and when to enhance and highlight, or shade and contour. The skin should look like skin so eyes, lips and cheeks can be made to stand out, regardless of how natural or dramatic the finished look is. Good makeup starts with good skincare, appropriate to an individuals concerns and needs. For me it really is all about skin, and then you can just add colour!

As a Makeup Artist I want to be able to share my passion with my clients and provide them with an exemplary level of creativity, technical skills and makeup hygiene. Hygiene is important whether that be using clean makeup brushes, clean products and also PPE if and when required. Ethics in cosmetics is an issue that I am passionate about so I use an extensive range of make up and skincare from leading cruelty free brands, including many vegan makeup products. I will never knowingly use any products from cosmetic brands who test on animals, or allow a third party to do so on their behalf. We can all look beautiful without being mean to puppies.

wedding makeup at broadoaks country house hotel near windermere

I was born and raised in Cumbria and the Lake District. I always promised myself that I would move home to live and work in the Lake District as soon as the opportunity arose. Something I was able to do in the summer of 2011. From my base in Cumbria I can easily travel throughout the North West of England and South West of Scotland.

From Wedding Makeup to Editorial Makeup, my services are inclusive and available to all ages, genders, sexual orientation and ethnicities.

cumbria makeup artist applying finishing touches to brides wedding makeup

" I brush,

I blend,

I create"

What We Do

Felicity Ashby

Felicity first came to me for work experience when she was 15 years old. Even at a young age she had a natural ability for makeup artistry. Something that I was happy to nurture and help her develop further.

To begin with Felicity would come to weddings to assist me as I worked. The role of a makeup assistant is rarely glamorous and involves more brush cleaning and product preparation than actual makeup application. Felicity always did this with a smile on her face all the while watching and learning from me as I worked. Very soon Felicity would take care of skin preparation for me. Soon after that foundation application and before long she was taking care of full makeup application on clients too.

makeup artist Felicity Ashby with wedding clients at Broadoaks Country House Hotel

As an experienced and talented makeup artist, Felicity now works as my associate. When booking Jaye Adams Makeup Artistry you might see both of us, or just Felicity or just Jaye (depending on our availability or your booking preferences).

Felicity will graduate from her journalism degree in Edinburgh in April 2022, she will then be moving back to the Lake District and will continue to pursue her career as a freelance makeup artist. Knowing that her passion lies in makeup artistry Felicity is looking forward to meeting new clients and nurturing her creativity at weddings, events and for commercial photoshoots.

Felicity's Story